Case Study: Ovation Brands

A 340+ location family dining restaurant chain

IGT was hired to execute their existing plan with the promise of driving new business through IGT’s Client Reinvestment Program^®

By leveraging our media partnerships, IGT maximized Ovation’s budget and created added value promotions.
IGT also executed carious trade advertising programs for Ovation’s whereby we placed “traditional” print, OOH, and broadcast schedules but accepted gift cards as payment in lieu of cash.
Every time Ovation places their monthly media order through IGT, we reinvested up to 50% of their ad spend back into the purchase of gift cards.
Remarketing promotions include using media partner and non-profit organization giveaways and client promotions.
To date we have purchased over $5,000,000 in their gift cards which equates to over 50,000 transactions at their stores.